East End Discovery

The East End precinct was originally a self-contained village existing for the East End fruit and vegetable markets and the people who worked in them from the 1860s. Although the majority of traders were involved in the production and selling of produce, there were almost 294 other occupations carried out in the area, including umbrella making, taxidermy, midwifery and letter carrying.


In all of the other Australian colonies, markets were the responsibility of the City Corporation. In Adelaide however, this was not the case. Both the first market, the East End Market, which began in the 1860s, and the Adelaide Fruit and Produce Exchange, which opened nearby in 1903, were set up privately.


The markets closed in 1988 and today the East End is one of the most vibrant and exciting parts of the City of Adelaide. The many cafes and restaurants offer a range of culinary experiences for all tastes and the al fresco style is inviting and friendly. The precinct is also well known for its fashion stores ranging from high-end brands to quirky boutiques.


This walk showcases the unique cultural and historical features of Adelaide’s famous East End. It begins on the corner of Rundle Street and Pulteney Street, just opposite the eastern end of Rundle Mall. It takes approximately 60 minutes to complete and is suitable for all fitness levels. There are many places along the way to rest, shop, admire art, enjoy a coffee or wine, or stop for a meal.

Grand Central Hotel/Rundle Street Lantern

The south-east corner of Rundle Street and Pulteney Street was once the site of one of the city’s most magnificent hotels, the Grand Central Hotel. It was built in 1910 on the site of another former hotel, the York Hotel. The expansive facade of the…

A Syngagogue for the City

It is easy to miss this quiet side street adjacent to the bustling retail precinct of Rundle Street. However, its name hints at its once important place within South Australia’s Jewish community.Just over a decade after South Australia was founded,…

Austral Hotel

The Austral Hotel and adjacent shops a complex unique on Rundle Street for its size and composition. In 1880, architect William McMinn was commissioned to design 14 shops and a hotel covering almost two town acres. The complex was established for the…

Bent Street Mural

Completed in 2014, the Bent Street mural is a collaborative project of Tony Rosella (lead artist) and Ash Rundle (designer) in consultation with Aboriginal artists Lee-Anne (TJUNYPAL) Buckskin and Muriel (MUMTHELANG) Van Der Byl. The artists were…

Daubist mural no. 1

This mural is the result of four artists, 14 years and one controversial art movement. It first came to life in 1984 through the work of artists Carol Ruff and Barbary O’Brien. The scene showed an old man and a child on a bicycle, expressing the ties…

Gerard & Goodman Building, Tavistock Lane

At the end of Tavistock Lane you will discover a four-storey building with the words "Gerard & Goodman" painted on it.Alfred Gerard started his electrical merchandising business, Gerard & Goodman, in Rundle Street in 1907. The company quickly…

House at 261-262 North Terrace

This grand building is a rare example of the fashionable houses once visible on North Terrace. Around 1881 two small houses were demolished so that this house could be constructed for Thomas Greaves Waterhouse. Thomas was a successful businessman who…

Freemasons Hall

As with the nearby Adelaide Club, this imposing building was constructed as a meeting place for men. Specifically, it was for men who belonged to the Freemasons. Freemasonry is an organisation that evolved from stonemasons’ guilds in Great Britain in…

Ayers House

As one of the last mansions on North Terrace, Ayers House is a rare sight. This bluestone mansion is a well-known feature of the city, partly because of its most famous owner, Sir Henry Ayers. Henry Ayers arrived in South Australia in 1840, four…

Botanic Hotel and Chambers

Opposite the entrance to Adelaide’s fine Botanic Gardens, on the corner of North and East Terrace, stands the elegant Botanic Hotel. The architecture and Italianate style of the Botanic Hotel has been compared to a tiered wedding cake. The hotel and…

Australian Light Horse Obelisk and War Horse Memorial

Unveiled in 1925, the Australian Light Horse Obelisk commemorates the South Australian soldiers who fought in the First World War as part of the Australian Light Horse. The Victorian granite memorial acknowledges the three theatres of WWI where the…

East End Market & East End Hotel

In 1847, the colonial government set out the rules for the establishment of markets in the city. The Adelaide City Council allocated a space on Pirie Street for a new produce market shortly thereafter, but traders soon found the space too small and…

Stag Hotel

This corner landmark is one of the city’s oldest hotels and a notable feature of both East Terrace and Rundle Street. The Stag has been on this site since 1849, when it was first licensed by George Taylor. In its early years, the Stag was the site of…

Charlick Circuit Rookery

The red brick façade of the former Adelaide Fruit & Produce Exchange might evoke a bustling market atmosphere, but for many years the East End was a gritty, loud and dangerous place to live and work. Where now exists apartments, cafes and hip…

Alice in Adelaide's Wonderland

This playful sculpture depicts the heroine of Lewis Carroll’s Alice’s Adventures in Wonderland and Through the Looking Glass and What Alice Found There. Characters from both books, including Tweedledee and Tweedledum, the Duchess and the Gryphon,…

Tandanya

Electricity was used throughout the city in the second half of the 19th Century, but early use was often for novel purposes and spectacle. Privately-owned plants powered electricity for shops, theatres and hotels across Adelaide. The colonial…

Woodman's Inn/Producers Hotel

The former Woodman’s Inn is easy to find due to its distinctive timber decoration. It is a now rare example of the Queen Anne style popular at the time of Australian Federation in 1901. However, the site's history and the hotel's name date from…

Adelaide Fruit and Produce Exchange

The facades of the former Adelaide Fruit and Produce Exchange are an iconic landmark of the East End, spanning four city streets including Grenfell Street, East Terrace, Rundle Street and Union Street.  A number of markets were established in the…

Frank's Lane

Frank's Gents Barbershop and its owner Frank Vaiana have been a fixture of the East End for nearly six decades. Seventeen-year-old Frank arrived in Australia in 1957 from Sicily. He opened his barbershop that same year on East Terrace. The shop has…

The Apron

Apron by South Australian artist Karen Genoff is a tribute to the markets that were once such an important part of Adelaide’s East End. The installation was commissioned by the State Government and it was installed in 1997. The sculpture’s focal…

The REEL Project

The REEL Project, located on Vardon Avenue, is one of the more recent public artwork in the East End. Commissioned by the Adelaide City Council in 2011, the artwork was created by Sebastian Di Mauro. The Reel Project is manufactured out of artificial…

Untitled, Owen Broughton

In 1976, Owen Broughton's Untitled sculpture won the Rundle Mall Sculpture Contest. Other competition winners that year included John Dowie's Girl On A Slide and Bert Flugelman's Spheres (known affectionately by South Australians as the 'Malls…

"The roar of the fight crowd": Grenfell Street Stadium

Between 1939 and 1949, this was the scene of thrilling fights and disputed decisions. For ten years, a boxing stadium was located just behind 184 Grenfell Street. Few purpose-built boxing stadiums were built in the city, and consequently many bouts…

Sym Choon Shops

Built in 1898, these Rundle Street shops were occupied between 1908 and 1985 by some of the East End's most colourful inhabitants - the Sym Choon family. John Sym Choon and his wife, So Yung Moon, migrated from China to South Australia in the 1890s.…